Life insurance applications for Americans have jumped in 2020 as the COVID-19 pandemic has made us more aware of our own mortality.1
No one has been more interested in their own life insurance gaps than the under 45 crowd. Application activity has grown almost twice as fast this year for Americans 44 and younger as for those 45-59, according to research through September from MIB Group, a data-sharing service for insurance companies.1
In October, nearly 1 in 3 millennials said they feel an increased need for life insurance due to COVID-19, according to consumer research from LIMRA.1
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1. Source: Article by Andrew Marder (Nerdwallet) AP News
https://apnews.com/article/virus-outbreak-millennials-life-insurance-ca8badedec4910701b6057414515c813
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